Eskimo Nell

Eskimo Nell is a t-shirt label for Badass Mamas and their Kickass Kids – focusing on inspiring & empowering Mama’s & celebrating the Mini’s in their lives.

Started in 2016 over a glass of red wine & in between cries of sleep deprivation, we set out to bring back the value of sisterhood & recreate the “village” mentality that we feel is so incredibly important while raising the next generation.

Our hope is that when our t-shirts are worn they are a reminder – to shine as bright as you like with zero judgement & pure freedom.

This is more than just another t-shirt brand. It is our contribution to the amazing global mamahood movement.